Website redesign
Website redesign in Dubai
You already have a site. It works, it just does not win anything any more, and you have been putting this off because the last rebuild was painful.
A redesign is a different job from a first website, and pretending otherwise is how businesses lose traffic they spent years earning. You already have rankings, links, and pages people arrive at from search. All of that survives a redesign or does not, depending on decisions made before anyone opens a design tool.
So the work starts with what is already working. Which pages bring enquiries, which URLs have links pointing at them, what people search to find you. That becomes the map. Then the design solves the actual problem, which is usually not that the site looks old, but that it never made a clear argument in the first place.
If your current site is genuinely fine, we will tell you. Not every business that feels embarrassed by its website has a website problem.
What is actually wrong
The four things people describe when they call.
It looks like it was built in 2015
Because it was. Small type, a carousel nobody swipes, and a layout that assumes a mouse. Customers read that as a business that stopped paying attention.
It falls apart on a phone
Text you have to pinch, a menu that will not close, buttons too small to hit. Nine in ten visitors are seeing this version.
You are afraid of losing your rankings
A fair fear, and the main reason redesigns get postponed for years. It is also entirely preventable with a redirect map, which takes an afternoon.
Nobody can update it
The person who built it is gone, the platform is out of support, and every small change is a negotiation.
Keeping the rankings you already have
This is what separates a redesign from a rebuild, and where most agencies quietly cost their clients money. Before anything is designed, every existing URL is mapped to its replacement, so links from other sites and positions in search carry across instead of landing on a 404. It is unglamorous, and it is the difference between a redesign that grows enquiries and one that halves them for six months.
- Every existing URL mapped to its replacement before launch
- Page titles and descriptions rewritten, not discarded
- Structured data added so search engines can read the new pages
- Search Console checked after launch, not assumed to be fine
What usually turns out to be the real problem
Businesses ask for a redesign because the site looks dated, and dated is easy to see. What is actually costing them is almost always that the homepage describes the company instead of the customer's problem, so a visitor cannot tell within five seconds whether they are in the right place. That is a copy and structure problem wearing a design problem's clothes, and fixing it is most of the value.
We have built this
AK Tennis Academy
A Dubai academy running its business through direct messages. The site now answers the questions that were arriving one at a time, and the booking form reaches the coach directly.
Sports & coaching
A mobile tennis academy that brings the coach to any court in Dubai.
What you get
Included as standard.
- A review of what your current site does well before anything changes
- Redirect map so existing rankings and links survive the move
- New design built mobile first, on your real content
- Copy restructured around what your customer is trying to do
- Technical SEO, structured data and analytics configured at launch
- Pages you can edit yourself afterwards
- Thirty days of support after launch
Most redesigns land between AED 8,500 and AED 16,000, the same as a new build, because the work is comparable once the mapping is done. A single page starts at AED 3,500. See the full ranges.
Before you ask
The questions that come up first.
Related services
- Website design for dental clinics in DubaiMost dental sites list treatments. Almost none of them answer the two questions that actually decide whether someone books: what will this cost me, and will it hurt.
- Website design for clinics in DubaiAesthetic, dermatology, physiotherapy and specialist practices. The patient is choosing a person to trust with their body, and almost every clinic site makes that harder than it needs to be.
- Website design for law firms in DubaiSomeone with a legal problem is frightened and comparing three firms. They are not reading your history. They are trying to work out whether you have handled this before.
Ready when you are
Have a project in mind?
Tell us what you're making. We'll tell you honestly whether we're the right studio to make it with, and what it will take.