Blog
Notes from the studio
What we're learning as we design and build for the web.
- Strategy
Do you actually own your website?
Four things you should hold in your own name, how to check each one in about ten minutes, and what to do if the answer is no.
Armaan Ahmad6 min read
- Strategy
How much does a website cost in Dubai?
Real ranges, what actually moves the number, and the three quotes you should be suspicious of. Written by a studio that publishes its own.
Armaan Ahmad8 min read
- Strategy
How to choose a web design agency in Dubai
Six questions that separate a studio that will build you something valuable from one that will hand you a template. Written by someone who has to answer them.
Armaan Ahmad7 min read
- Studio
How a small studio runs a whole project
No account managers and no hand-offs. What actually happens between your first message and a live website when the founder runs the work end to end.
Armaan Ahmad5 min read
- Strategy
Should you use AI to build your business website?
Honestly: sometimes yes. Here's where AI builders genuinely shine, where they quietly cost you, and how to decide for your business.
Armaan Ahmad7 min read
- Engineering
Fast by default
Speed is not a phase near the end of a project. It is a set of decisions made at the start that we simply never undo.
Armaan Ahmad6 min read
- Strategy
What a business website actually costs, and why
Real numbers, in AED, and the honest reasons a site can be two thousand or twenty. A guide to spending the right amount, not the most.
Armaan Ahmad6 min read
- Craft
Why we animate last
Motion is seasoning, not the meal. Our rule: no easing curves until the layout works with none at all.
Armaan Ahmad6 min read
- Craft
Design for the thumb
Most of your customers will meet your website on a phone, one-handed, on the move. We design for that first, not last.
Armaan Ahmad5 min read
- Strategy
The website you can walk away with
Code, content, domains and accounts, all yours on final payment. Why real ownership beats a monthly login you can never leave.
Armaan Ahmad5 min read
- Engineering
The case for boring technology in flashy websites
Award sites die young. Ours don't, because underneath the WebGL, the stack is aggressively unexciting.
Armaan Ahmad7 min read
- Strategy
Design systems that survive their designers
A design system isn't the Figma file. It's what happens after you leave the room.
Armaan Ahmad5 min read
- Engineering
Performance budgets that actually hold
A performance budget only works if someone can lose an argument to it.
Armaan Ahmad8 min read
- Studio
Selling craft: how to talk to clients about quality
Clients don't buy easing curves. They buy what easing curves do to trust, memory and revenue.
Armaan Ahmad6 min read
- Engineering
WebGL without the regret
A field guide to shipping 3D on the web that still runs, and still matters, in three years.
Armaan Ahmad9 min read
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Ready when you are
Have a project in mind?
Tell us what you're making. We'll tell you honestly whether we're the right studio to make it with, and what it will take.