Blog
Notes from the studio
What we're learning as we design and build for the web.
- Studio
How a small studio runs a whole project
No account managers, no hand-offs, no telephone game. Here is what actually happens between your first message and a live website when the founder runs the work himself.
Armaan Ahmad5 min read
- Strategy
Should you use AI to build your business website?
Honestly: sometimes yes. Here's where AI builders genuinely shine, where they quietly cost you, and how to decide for your business.
Armaan Ahmad7 min read
- Engineering
Fast by default
Speed is not a phase near the end of a project. It is a set of decisions made at the start that we simply never undo.
Armaan Ahmad6 min read
- Strategy
What a business website actually costs, and why
Real numbers, in AED, and the honest reasons a site can be two thousand or twenty. A guide to spending the right amount, not the most.
Armaan Ahmad6 min read
- Craft
Why we animate last
Motion is seasoning, not the meal. Our rule: no easing curves until the layout works with none at all.
Armaan Ahmad6 min read
- Craft
Design for the thumb
Most of your customers will meet your website on a phone, one-handed, on the move. We design for that first, not last.
Armaan Ahmad5 min read
- Strategy
The website you can walk away with
Code, content, domains and accounts, all yours on final payment. Why real ownership beats a monthly login you can never leave.
Armaan Ahmad5 min read
- Engineering
The case for boring technology in flashy websites
Award sites die young. Ours don't, because underneath the WebGL, the stack is aggressively unexciting.
Armaan Ahmad7 min read
- Strategy
Design systems that survive their designers
A design system isn't the Figma file. It's what happens after you leave the room.
Armaan Ahmad5 min read
- Engineering
Performance budgets that actually hold
A performance budget only works if someone can lose an argument to it.
Armaan Ahmad8 min read
- Studio
Selling craft: how to talk to clients about quality
Clients don't buy easing curves. They buy what easing curves do to trust, memory and revenue.
Armaan Ahmad6 min read
- Engineering
WebGL without the regret
A field guide to shipping 3D on the web that still runs, and still matters, in three years.
Armaan Ahmad9 min read
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Have a project in mind?
Tell us what you're making. We'll tell you honestly whether we're the right studio to make it with, and what it will take.