Project
Co-Ord
A menswear label that sells the whole outfit, so nobody has to assemble one.
Menswear e-commerceWeb DesignWeb DevelopmentE-commerce
Visit the live site
About this project
Co-Ord sells complete outfits instead of separates. The store opens on the problem rather than the product, 'One outfit. All day.', and answers it with four, already put together. Each is a tee and a bottom at a single price for both pieces, so the decision is which look, never which pieces go together.
The storefront is white, quiet and photography-led, and the whole flow is built around that one idea. An outfit page takes two sizes rather than one, a tee size and a bottom size, because a set that only fits half of you is not a set. Bundles extend the same logic to a week's worth in one order, and a full size-and-fit page carries real measurements so the choice can be made without a guess.
What we built
- A homepage built on one decision: four outfits, already assembled
- Outfit pages sold as a set, with a separate tee and bottom size
- A bundle builder for a week of outfits in a single checkout
- A size-and-fit page with real measurements for every piece
- AED pricing and a returns promise stated on the page, not buried
- A quiet, editorial black-and-white design that lets the photography lead
More work
Ready when you are
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Tell us what you're making. We'll tell you honestly whether we're the right studio to make it with, and what it will take.