Honesty is a feature

Rams wrote this about products: a radio should not pretend to be more powerful than it is. A website can lie in more ways than a radio ever could. Inflated client counts, stock photos of offices that don't exist, testimonials nobody said. Most visitors can't point to the lie, but they can feel it, and they leave.

We run this studio on the opposite bet. Our prices are published. Our timeline says two weeks because most projects take about two weeks, and when a project will take longer, we say so before anything is signed.

Honesty is also a design tool. When a page stops pretending, it gets simpler: fewer badges, fewer vague superlatives, more room for the one thing a visitor actually came to check. The copy gets shorter because true sentences don't need padding.

If a claim can't survive being written plainly, it doesn't go on the site. That rule has cost us some impressive-sounding paragraphs. It has never cost us a client we wanted to keep.